Thirty Three Threads
Yoga Apparel Brand
Services Provided
- Product Listing Optimization
- Advertising
- Brand Protection
- Fulfillment
Brand Partner Since November 2016
Challenges
In 2016, Retail Bloom began its partnership with Thirty Three Threads, a leading yoga apparel brand, seeking to re-enter the Amazon marketplace. They had previously terminated their relationship with Amazon due to issues maintaining brand integrity and resolving their challenge of increasing sales.
Upon reviewing past challenges and analyzing the competitive market, Retail Bloom discovered that the brand was being negatively impacted by the saturation of low price alternatives. They also determined that poor search results were deterring potential buyers.
The brand’s integrity was also suffering from content that had not been properly optimized, monitored or protected from other sellers.
Performance Problems
Freefall of brand equity due to changes in perceived retail price
An unidentified amount of unauthorized 3rd party sellers
Difficulty protecting content integrity
Actions
After completing a comprehensive analysis, Retail Bloom was able to develop a multifaceted strategy to help Thirty Three Threads thrive on Amazon.
This strategy included implementing an inventory management plan that would give the brand strategic fulfillment options to automate customer satisfaction.
Retail Bloom updated their merchandising efforts by reviewing SKUs and optimizing product listings with keywords, images, Enhanced Brand Content, and videos.
Retail Bloom also executed new promotions and advertising strategies to lift sales by increasing exposure to target customers.
Implemented a new inventory management plan using Fulfillment By Amazon and seller-fulfilled options
Established a new tactical merchandising process based on full inventory and product listing audit
Reviewed and updated 1,200+ SKUs
Optimized over 250 product listings
Leveraged SellerSight™ toolset to identify and shut down unauthorized sellers
Results
Results achieved within 3 months.
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