Giovanni
Hair & Skin Care Brand
Services Provided
- Advertising
- Product Listing Optimization
Challenges
Popular hair and skincare brand was having issues growing their sales negatively impacted by the lack of advertising and content optimization.
Performance Problems
Unknown number/identity of unauthorized 3rd party sellers
MAP enforcement issues
Incorrect UPCs in Amazon catalog
Inconsistent & inaccurate product catalog
Actions
Retail Bloom assembled an extensive action plan for this brand after an audit of their market share and intense competitive research.
Retail Bloom wrote and optimized over 300 product listings, many of which previously had a 4/10 quality score on Amazon. We also merged listings across all of Amazon to clean up other sellers selling product under false names.
Retail Bloom generated of new UPC codes for multipacks. We also aided in the packaging and shipping of them.
Retail Bloom commissioned images based on competitor research, as well as created some of our own imagery to assist in this process. Retail Bloom also shut down Walmart based on MAP monitoring and finding out they were hurting Amazon sales.
Audited their market share
Wrote and optimized 300 product listings
Performed product listing merges based on competitor research
Aided in the production of new UPC codes for multipacks
Optimized and managed Amazon Advertising campaigns
