A-Z Brand Protection
Take control of your brand online with a full suite of services to fight fraud.
What is A-Z Brand Protection?
We emphasize that our brand protection services are “A-Z” or, in other words, comprehensive.
Often we find that brands are familiar with the different types of issues and violations from grey market and unauthorized entities out there and are similarly familiar with one or two partial solutions—maybe MAP monitoring or seller tracking. This awareness and whack-a-mole approach only frustrates brands and leads them into an endless, downward spiral.
That’s where we come in. Our A-Z approach equips and empowers brands to take control of their own online presence from the ground up. We track their issues to the source, formulate the strategy and necessary foundations from which to enforce brand protection, and manage the brand cleanup and ongoing protection using state-of-the-art technology. We help brands enforce against both authorized and unauthorized sellers to ensure they maintain control.
Check out our blog for more info on the topic of Brand Protection!
Assess
Comprehensive brand assessment
Implement
Implement strategy and training
Enforce
Tracking of unauthorized selling and violations
What We Offer
Complete Brand Protection
Business Case, Strategy & Alignment
Assess & Strategize
- Comprehensive brand assessment
- Review policies
- Collaboration with entirety of brand team
- A-Z analysis
- Strategy development
- Threats and opportunities
- Revise with brand team and prepare for implementation
Channel Management & Legal Foundation
Form Foundations
- Implement brand market strategy
- Create/revise reseller program
- Craft necessary policies
- Provide organized hub for signed and relevant documents
- Enhance and formalize product characteristics for legal foundation
- Team training
Remove Unauthorized Sellers
Monitor & Enforce
- Enforce policies and programs
- MAP monitoring & violation enforcement
- Unauthorized seller tracking, investigation, and enforcement
- Reseller program enforcement via online portal
- Available counterfeit investigation and enforcement
- Legal escalation when necessary
Pricing
Our Brand Protection services are available by stage, as multi-stage packages, or as customized solutions each tailored to the individual needs of your brand. For each client, we examine the unique situation at hand and assemble a customized proposal to get the desired results. We tailor the plan to make sense for you!
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Case Studies.
Learn more about the success of our services.
Case Study: 33 Threads
Yoga apparel brand needed solutions for increasing brand presence and sales volume.
Case Study: Smartwool
A leading outdoor apparel brand re-entering the marketplace had issues maintaining brand integrity.
Case Study: Giovanni
Popular hair and skincare brand was having issues growing their sales negatively impacted by the […]
Case Study: Spyder
Premium ski apparel and equipment brand needed solutions for increasing brand presence and sales volume […]
Case Study: Tavi Noir
Women’s athletic sock brand, specializing in grip barre, dance, yoga socks needed solutions for launching […]
Brand Protection
Resources & Events
Join us for educational events held throughout
the year both online and in person.
Monitoring Workflows in Brand Protection
RSVPFebruary 20, 2020 at 4:00pm Eastern
Retail Bloom Headquarters
1837 Enterprise Drive Rochester Hills, MI 48309
All of Our Services
We take care of your online store.
We manage your eCommerce marketplace account (whether you sell directly to Amazon or Walmart as a vendor or sell directly to consumers as a seller), while you manage inventory, orders and fulfillment.
